VERBAL ADVANTAGE
[Actual transcript — as written from memory and so not entirely accurate — of a radio commercial I heard two nights ago for a company called Verbal Advantage.]
“Are you tired of being speechless? Are you sick of not be able to keep up with a conversation? Do you want to improve your vocabulary but don’t want to have to read a dictionary? Have you ever cheated on your wife with her daughter from a previous marriage? If your answer to any of these questions is yes, then you need Verbal Advantage — the world’s first high-tech answer to improving your speech and vocabulary without the use of harmful laser beams. Verbal Advantage is the first speech improvement program that you can customize to your needs. After customizing your curriculum, our audio guidance system will walk you through a series of 15-minute lessons that will leave you feeling confident and ready for sexual intercourse with the next human being who engages you in conversation. When you’re finished with your personalized Verbal Advantage lessons, you’ll feel the difference in the way your tongue moves when you say phrases like ‘borrow your pickup,’ ‘dad gummit’ and ‘rent to own.’ Your friends and co-workers will look upon you with a renewed sense of jealousy, because they’ll know in their hearts that you’re just too good for this redneck, one-horse town ever since you got them thar computer discs. So order Verbal Advantage today by calling 1-888-444-0005. That’s 1-888-444-0005. Get your Verbal Advantage now!”
I called Verbal Advantage this morning and spoke with a saleswoman named Kathy. She was very nice. She asked me to rate my verbal ability on a scale of one to ten. I told her I was a three.
[Excerpt from my conversation with Kathy, although I suppose it could be Cathy.]
“You think you’re a three, huh?”
“Yes. That’s my fear.”
“And are you looking for an advantage socially or professionally?”
“Socially. You see, I have these spells and-”
“Riiiight. And you don’t feel as confident as you should.”
“Yes. ... No. ... What?”
“We’re going to come up with a program that will build your confidence.”
“That’s the one I want.”
“There are twenty-four CDs and two guidebooks in the package. You’ll learn thirty-five hundred words during a series of fifteen-minute lessons. You’ll learn to switch gears during a conversation. And you’ll learn to tailor your vocabulary for different situations.”
“Sometimes I have trouble speaking with female cashiers.”
“It will help you with that.”
“Good.”
“This is the same program they use at Yale and Harvard.”
“I’ve heard of them.”
“Yes. The cost is two-ninety-nine-ninety-five.”
“I’ll need to talk this over with my wife.”
“Are you sure? Maybe she can use the program, too.”
“She’s not a talker.”
“Well OK. It's really a great program.”
“I’ll call you back.”
“My name is Kathy.”
“Thank you, Kathy.”
Although, like I said, I suppose it could be Cathy.